The esteemed Stephen Spahn who serves as Chancellor of Dwight School, the elite private school in Manhattan recently gave me a copy of “The Constant Choice: An Everyday Journey From Evil Toward Good” by Peter Georgescu.  What an enjoyable read of the life story of a man who arrived in America after years of forced labor as a child in communist Romania.

With passion and emotion, Georgescu tells the story of his experiences worldwide, and his subsequently work as CEO (now Chairman Emeritus) of leading worldwide advertising agency Young & Rubicam. And in reading the book one simply has to wish for him to continue to succeed higher and higher.

The book is a fascinating read of one man’s struggle with faith, good vs. evil, philanthropy and so many other challenges people face as live passes.  Whatever we experience is a mixture of experiences, faith, challenges, resilience and many other things. Georgescu’s deepness and decency shone through the pages, from his upbringing to family history and today’s experiences, one felt he told many very personal tales of his fascinating life.

As someone who remembers many of my families’ struggles growing up and uses it to channel into positive energy today was inspiring to read the tales of a man who made it to the top of the word after literally cleaning filthy sewers during the horrors of communism.

An inspiring book – and a reminder for everyone of the importance of continuing to do good things in the world.  Great book – go get it today.


Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.


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