entrepreneur ronn torossian 5wpr ceo

Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds.

Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily. Rather, we speak to the individual values entrepreneurship encapsulates such as innovation, creativity and passion. When employees display one or many of these traits, they often find their own personal motivation that fuels their want of a rewarding career. When individuals with these ideals come together as a collective, the power they hold in innovating and bringing creative ideas to the table can help grow the business immensely.

In this case, the marketing department is not the only arm of the company tasked with being creative. If a company embraces the idea that ‘any good idea can come from anywhere’ internally, a previously untapped resource pool opens up and employees are given the chance to push themselves out of their comfort zone mentally but within their scope.

One of the biggest factors for a successful fostering of this community will stem from its head, a passionate leader at the helm. A passionate leader will do all they can to allow an ambitious passion and spirit infuse into the careers of their employees. And together, tackling client challenges will become a welcome task and an opportunity to really put this entrepreneurial spirit to the test time and time again.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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