Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think it’s something that will stick around for quite awhile.
In an era when we see digital media dominating the world and everyone utilizing self-created content, the down economy has forced many to self-create new opportunities (like companies). The public itself is for that reason, and others drawn to the American dream – The American success story of those who are self created and self reliant. Although most people dream of this, its not the reality for most, so it seems that networks are giving the public an avenue to see this kind of entrepreneurship first hand.
As a business owner myself, I can tell you that all problems don’t end within an hour and pause for commercial breaks (and it’s among the reasons I have said no to multiple reality shows I have been offered through the years). Hopefully though, more people will be inspired by these shows and will take a chance to be their own boss as well. I can tell you from first hand experience, there is nothing better.
I wish all of the new “reality” stars success (including my friend Daymond John of Shark Tank), but I’d urge all to take this opportunity as well as any other Public Relations opportunity with a grain of salt – There is a degree of risk for anything which could be beneficial (and this PR agency would be happy to be the one whispering advice in your ear, albeit off camera, not on.)
Ronn Torossian
5WPR
