Ronn Torossian: 5WPR CEO - PR Firm, New York Public Relations Agency Owner

Reese Witherspoon: Lay Off the Alcohol in Public

Ronn Torossian — Wed, 15 May 2013 14:09:29 +0000

Just left dinner with a client at the Bryant Park Hotel in midtown Manhattan – and about halfway through dinner, who came and sat at the booth next to me? None other than famed actress, Reese Witherspoon, together with her husband Jim Toth. She was newly blond – and very visible at the restaurant.

And, [...]

Ronn Torossian To the Class of 2013

Ronn Torossian — Tue, 14 May 2013 19:30:08 +0000

As one who grew up in New York City, never dreamed I’d own a leading PR Agency. Yet, thanks to hard work, I do. Along the lines there’s been a lot of inspiration – and as such, wanted to provide some great quotes from graduation ceremonies to inspire the class of 2013:

“Your time [...]

5WPR With PR Jobs Of The Week

Ronn Torossian — Mon, 13 May 2013 17:49:57 +0000

While 5WPR, the agency founded by Ronn Torossian is constantly hiring and jobs can be reviewed here, this week there are some interesting new high-profile PR jobs which are worth reviewing for anyone not seeking an agency:

Bedrocket Media Ventures is hiring a Director of PR. The company was founded by the founder [...]

5WPR Highlights of The Week

Ronn Torossian — Sun, 12 May 2013 18:48:51 +0000

While this week saw 5WPR being named as a finalist for PR Agency of the Year by the prestigious American Business Awards, like every other week there were many highlights at the company every day for our hard-working staff:

Three feature stories this weekend in The Wall Street Journal for clients 4 Mashable or [...]

5WPR & RONN TOROSSIAN NAMED FINALISTS FOR 2013 AWARDS BY PRESTIGIOUS AMERICAN BUSINESS AWARDS

Ronn Torossian — Thu, 09 May 2013 18:37:55 +0000

It is so great to have an amazing staff and rewarding client partners. Indeed, 2013 is turning out to be a great year for my PR Agency. Today, finalists were announced for the premier business awards program – one we have never before entered – The American Business Awards.

Indeed, we entered into two categories [...]

Random Interesting Stories…

Ronn Torossian — Tue, 07 May 2013 13:09:14 +0000

While it is an open mystery of how start-ups are valued – universally it is agreed that buzz matters. And a NY Times blogger had words which make all of us in the PR Agency world happy when discussing potential valuations: “Of course, all of this math starts to fall apart when [...]

We Love Start Ups

Ronn Torossian — Sun, 05 May 2013 23:06:15 +0000

Must read article for any marketer in the weekend papers entitled “Silicon Valley’s Start-Up Machine” which detailed some start-up companies being invested in by a company called “Y Combinator” which funds companies and helps them develop further. Similar versions of this concept have been called incubators – and there’s a number of different [...]

Blackberry Consolidates PR Firms

Ronn Torossian — Tue, 30 Apr 2013 14:54:59 +0000

While I am addicted to the old Blackberry, the brand is in a very bad place and today’s news that they consolidated their PR firm work won’t make their product any better – despite their $10 Million Budget. This is a brand which needs a tremendous amount of buzz and a complete revolution in [...]

5WPR CEO Ronn Torossian: Events & Profitability

Ronn Torossian — Thu, 25 Apr 2013 13:34:10 +0000

Attended an event last night and had a chance to spend time with Harvey Weinstein, the founder of Miramax and Elie Weisel, the Nobel Peace Prize winner who has written extensively on the Holocaust. Learned a lot from the short time was with each of them – but realized that movies, books and communications are [...]

Kudos to Lewis Dvorkin

Ronn Torossian — Mon, 22 Apr 2013 13:22:38 +0000

While keywords like content creation and native advertising have attracted a tremendous amount of attention in 2013 fascinating to read the story in The Guardian this weekend which detailed the turnaround of Forbes Media as orchestrated by Lewis DVorkin. He is one of the few openly succeeding in mainstream media by challenging the old [...]