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	<title>Ronn Torossian, CEO of 5WPR on Public Relations in the 21st century. Media, PR and Entrepreneurship.</title>
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	<description>Ronn Torossian, CEO of 5WPR shares his visions on PR in the 21st century.  Media, PR and Entrepreneurship</description>
	<pubDate>Wed, 19 Nov 2008 21:35:40 +0000</pubDate>
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		<title>MARKETING, PR &#038; SOCIAL MEDIA</title>
		<link>http://ronntorossian.com/2008/11/marketing-pr-social-media/</link>
		<comments>http://ronntorossian.com/2008/11/marketing-pr-social-media/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 21:18:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[SOCIAL NETWORKING]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=812</guid>
		<description><![CDATA[I read a thought provoking article today in Ad Age entitled “P&#38;G Digital Guru Not Sure Marketers Belong on Facebook.”  It’s an interesting discussion about whether it’s possible to “monetize the real estate in which somebody is breaking up with their girlfriend.”  While the article’s scope deals mostly with Facebook banner ads, applications, and the [...]]]></description>
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		<item>
		<title>CUSTOMER SERVICE &#038; PEOPLE PR</title>
		<link>http://ronntorossian.com/2008/11/customer-service-people-pr/</link>
		<comments>http://ronntorossian.com/2008/11/customer-service-people-pr/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 21:39:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[EMPLOYEES]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=807</guid>
		<description><![CDATA[I am a regular customer and a great tipper at a local, mid-priced restaurant near my office.  Today while eating lunch at the small (20 table) restaurant, after being greeted by name and a big smile from the manager, I ordered a salad, and instead of rice with my chicken, chopped cucumbers. When I made [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/customer-service-people-pr/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ATTITUDE AND WINNING</title>
		<link>http://ronntorossian.com/2008/11/attitude-and-winning/</link>
		<comments>http://ronntorossian.com/2008/11/attitude-and-winning/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 16:20:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[MOTIVATION]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=803</guid>
		<description><![CDATA[One of the hardest parts about managing a PR agency is inspiring employees to do their best all of the time, to be uber-focused and motivated.  It’s also about ensuring your mindset is in the right place.  As a father, and a kid at heart, when my child goes to school I want to be [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/attitude-and-winning/feed/</wfw:commentRss>
		</item>
		<item>
		<title>NICHE MARKETING, BUSINESS AND PR</title>
		<link>http://ronntorossian.com/2008/11/niche-marketing-business-and-pr/</link>
		<comments>http://ronntorossian.com/2008/11/niche-marketing-business-and-pr/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 15:51:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[ENTREPRENEUR]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[SOCIAL NETWORKING]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=798</guid>
		<description><![CDATA[I have always been a tremendous believer in niche marketing, both vis a vis building my business and day to day client work.
Last night I attended a religious event that reminded me of this fact.   The crème de la crème of young, wealthy Hebrew speakers in the US came out for an intimate 8-hour dinner [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/niche-marketing-business-and-pr/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BRAND INTEGRITY AND PUBLIC RELATIONS</title>
		<link>http://ronntorossian.com/2008/11/brand-integrity-and-public-relations/</link>
		<comments>http://ronntorossian.com/2008/11/brand-integrity-and-public-relations/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 18:59:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CRISIS]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=793</guid>
		<description><![CDATA[I just left a meeting with the CMO of a major consumer brand who spoke of networks calling him offering free advertising (zero fee or commitment at all). Essentially the dialogue was, “Try us and if you like it then we will chat.” Confidence or desperation?  My guess is in this environment, it’s more likely [...]]]></description>
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		<item>
		<title>NETWORKING… ALL THE TIME</title>
		<link>http://ronntorossian.com/2008/11/networking%e2%80%a6-all-the-time/</link>
		<comments>http://ronntorossian.com/2008/11/networking%e2%80%a6-all-the-time/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 15:55:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=788</guid>
		<description><![CDATA[During these trying economic times, I am overwhelmed with resumes from people who are seeking employment, most of whom I don’t know.  Which is why I cannot overstate the continued importance of networking at all levels of one’s professional development, so it’s not a “cold call” when you need something. I make an effort to [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/networking%e2%80%a6-all-the-time/feed/</wfw:commentRss>
		</item>
		<item>
		<title>RESPONSIBILITY AND BEING TOUGH</title>
		<link>http://ronntorossian.com/2008/11/responsibility-and-being-tough/</link>
		<comments>http://ronntorossian.com/2008/11/responsibility-and-being-tough/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 15:11:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CRISIS]]></category>

		<category><![CDATA[ENTREPRENEUR]]></category>

		<category><![CDATA[GOVERNMENT]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=784</guid>
		<description><![CDATA[Being a boss and owner of a company is a huge responsibility, one which requires being tough and making difficult decisions regularly.  To this day, employing 75+ people is major pressure.
Today I received a call from a major crisis client, one who pays us a major fee solely to keep his company out of the [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/responsibility-and-being-tough/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PR &#038; THE PRESIDENTIAL ELECTION</title>
		<link>http://ronntorossian.com/2008/11/pr-the-presidential-election/</link>
		<comments>http://ronntorossian.com/2008/11/pr-the-presidential-election/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 17:35:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[GOVERNMENT]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=779</guid>
		<description><![CDATA[Courtesy of today’s Bulldog Reporter/Daily Dog, Ronn Torossian featured &#8230;
PR Will Win No Matter Which Candidate Wins the Election: Presidential Campaigns Offer Lessons for Communications Industry, Underscore Its Rising Influence
 
Talking politics and PR with Ronn Torossian, CEO, 5W Public Relations
&#8220;Whether Obama or McCain is the President tomorrow, I believe the PR industry is a winner [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/pr-the-presidential-election/feed/</wfw:commentRss>
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		<item>
		<title>PR, TWITTER AND BIG THINKING</title>
		<link>http://ronntorossian.com/2008/11/pr-twitter-and-big-thinking-2/</link>
		<comments>http://ronntorossian.com/2008/11/pr-twitter-and-big-thinking-2/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 16:38:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=774</guid>
		<description><![CDATA[Among the many advantages that public relations offers marketers of products and services with complicated value propositions is its emphasis on explanation.  The conversation that is created enables substantive exchanges of ideas and information.  The intended target gets to know – and understand – the story (and hopefully a story we help to create).  The [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/11/pr-twitter-and-big-thinking-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>THE ECONOMY, JOE THE PLUMBER &#038; A PR FIRM</title>
		<link>http://ronntorossian.com/2008/10/the-economy-joe-the-plumber-a-pr-firm/</link>
		<comments>http://ronntorossian.com/2008/10/the-economy-joe-the-plumber-a-pr-firm/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 21:11:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[CRISIS]]></category>

		<category><![CDATA[GOVERNMENT]]></category>

		<category><![CDATA[MEDIA]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://ronntorossian.com/?p=757</guid>
		<description><![CDATA[Read today that Joe the Plumber had hired a public relations agency to assist him in getting a record deal? Anyone out there join me in wondering how his 15 seconds of fame translates to people wanting to buy records?
Separately, there’s no doubt the economy is very tough, and while President Bush, both of the [...]]]></description>
		<wfw:commentRss>http://ronntorossian.com/2008/10/the-economy-joe-the-plumber-a-pr-firm/feed/</wfw:commentRss>
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