FORBES LIST, PR & MEDIA
Forbes Magazine recently released its annual list of the richest people in the world, and we are proud to represent two of the remaining billionaires. The individuals who we represent (like many successful people) are very particular about how they appear in the media, and have unique concerns about their uber-successful, relatively private personal brands. Both of them, within a few minutes, called about their placement on the list.
These clients are individuals we must strategically position and manage carefully. Many people at this level of wealth and notoriety have apprehensions that affect their public decisions – where and with whom they are seen, TV appearances (name in the paper is different for security and privacy than face on TV), and a healthy paranoia of the media. Every client has unique challenges and opportunities. Especially with clients at this level of prestige, we must always be at the very top of our game. And every second, we need to be aware how precious time is.
Ronn Torossian
