GM & COMMUNICATIONS MISTAKES
Yesterday’s post by Matt Eventoff had some tips learned from the mistakes of Rick Wagoner, recently ousted Chief Executive Officer of General Motors I thought worthy of sharing, including:
Lesson #1 - Fly Commercial – …everything you do sends a message…
Lesson #2 – Know your subject – If you are presenting on a subject, you MUST be able to answer basic questions…
Lesson #3 – If you say a lot of different things, you say nothing – If you are making a request, you must have a central message…
Lesson #4 – Tone and Body Language Matter
Lesson #5 – Practice. Practice. Practice
All PR agencies, PR firms, and communicators need to understand the importance of messaging and preparation.
Ronn Torossian

