Yesterday’s post by Matt Eventoff had some tips learned from the mistakes of Rick Wagoner, recently ousted Chief Executive Officer of General Motors I thought worthy of sharing, including:

Lesson #1 -  Fly Commercial – …everything you do sends a message…

Lesson #2 – Know your subject  – If you are presenting on a subject,  you MUST be able to answer basic questions…

Lesson #3 – If you say a lot of different things, you say nothing  – If you are making a request, you must have a central message…

Lesson #4 – Tone and Body Language Matter

Lesson #5 – Practice. Practice. Practice

All PR agencies, PR firms, and communicators need to understand the importance of messaging and preparation.

Ronn Torossian

5WPR

Tags: 5WPR, Crisis PR Firm, GM

This entry was posted on Wednesday, April 1st, 2009 at 9:14 am and is filed under PUBLIC SPEAKING, RESPONSIBILITY, TRAVEL PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.