April 1st, 2009

GM & COMMUNICATIONS MISTAKES

Yesterday’s post by Matt Eventoff had some tips learned from the mistakes of Rick Wagoner, recently ousted Chief Executive Officer of General Motors I thought worthy of sharing, including:

Lesson #1 -  Fly Commercial   – …everything you do sends a message…

Lesson #2 – Know your subject  – If you are presenting on a subject,  you MUST be able to answer basic questions…

Lesson #3 – If you say a lot of different things, you say nothing  – If you are making a request, you must have a central message…

Lesson #4 – Tone and Body Language Matter

Lesson #5 – Practice. Practice. Practice

All PR agencies, PR firms, and communicators need to understand the importance of messaging and preparation.  

Ronn Torossian

5WPR

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