August 23rd, 2006
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IN PUBLIC RELATIONS YOU BECOME A HOSTAGE TO EMAIL

Email has been down at 5WPR since yesterday at 4 PM…and wow what a revolution it has caused in my office (including with me). Funny, earlier today, I was speaking to 2 new entry level employees and they were amazed – Shocked when I explained that when I was in college, no one used email.

I remember superlong email addresses and maybe once every week going to check email for a few minutes… now, nearly my whole business and entire industries are dependent on email…. Certainly no epiphany… but what was the PR business like in the days before instant communications ?

… but what is the next invention which we live without and our kids will be amazed we don’t use?

Ronn Torossian
5WPR

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