It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of services a PR team or professional can provide for your next event:
Press Releases
No one does press releases like PR professionals. Not only can they construct the perfect media release, they can also circulate them to the right people. In addition to circulating them across major media channels and local sources, they can circulate them to relevant industry and trade locations as well as niche groups that would be interested in the event.
Storytelling
PR is the art of storytelling. Get a PR team on board to build a story around your event that enhances your event brand and draws people emotionally to your event. A PR professional will be able to weave a story that can initiate buzz and excitement around the event.
External Communication
A good PR firm usually has relationships with relevant media and online personalities. These relationships can be valuable when it comes to getting tickets sold and media buzz around the event. PR firms can ask relevant bloggers and industry writers to include information related to your event in their articles or blogs.
Content Marketing
Many PR firms have crossed into the marketing territory of content marketing because of its relevance to PR. PR firms are now dedicated to providing integrated marketing tools, including content marketing, that can help get your event exposure across various channels.
Crisis Management
There are many things that can go awry during an event from security to reputational issues. Having a PR firm on board with a crisis management plan can help deal with the aftermath of the tragedy to help minimize the brand damage.
Public Affairs
If you’re hosting a large event or bringing an event to a new city, then a PR firm can assist in different components of public affairs, mainly coordinating with the government and regulatory agencies.
Managing the online community
As a result of the demands of today’s media environment, PR firms are tech and media savvy. A PR firm can help expand your online social reach. In addition, PR firms can build and implement strategies to engage and interact with audiences before, during and after an event. Staying in touch with attendees is key to keeping the momentum from the event alive. This means creating an online community of attendees. Some PR firms can help create, manage and maintain these communities.
Getting testimonials/reviews
The work doesn’t end after the event ends. It’s important to gather information about the success of the event and what you could have done better. A PR firm can put a strategy in place to secure testimonials and reviews from attendees.
Ronn Torossian is the CEO and Founder of 5WPR
