influencer marketing campaign

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins.

Little Sapling toys had no huge selection of influencer followers, or celebrities to work with. It was just a husband and wife team with a small baby. Both parents wanted to be able to work from home, and the husband Nick had a great deal of experience working with wood and natural restoration efforts. On the other hand, the wife, Kimber, had artistic and design skills to spare. Together, the couple created teethers in the shapes of guitars, animals, and even the United States.

As time passed and their oldest child grew, with two more coming along, the company began to add new toys and growth charts to the mix, along with education aids all finished in natural woods. Within A few years, they emerged as one of the top toy sellers on Etsy – and that didn’t just happen because they had an amazing product. It occurred because of their fantastic network.

To boost their reach to their target audience, the couple attended expos, trade shows, craft events, and many more incredible networking opportunities. They met people in various industries and connected with those who had unique products to share, just like them. Eventually, they even joined together with various creators to participate in giveaways and other incredible events.

The Little Sapling Toys company also worked hand-in-hand with PR experts to get write-ups as one of the top up-and-coming companies or “mompreneur” businesses in media outlets like Forbes, and Torispelling.com. The business has even appeared in numerous magazines, including Mothering Magazine and Country Living Magazine – and much of that success came out of their attempts at targeting influencers and connecting with other professionals.

With shipments all over the world, Little Sapling Toys didn’t just work with influencers, they also became influencers in their own right, supporting social media marketing for other brands in the parenting space. This has allowed them to quickly become one of the best mom and pop companies around while ensuring that they can live their dream of staying home with the kids. There’s many ways influencer marketing campaigns can succeed, whether for companies big or small.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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