In order to conduct a successful PR campaign, one must understand the need for strategic targeting. Since Day 1, we have been very successful at identifying different categories of influencers, as they suit our clients’ needs. The goal of such an undertaking is to reach the ‘influencers’ in a given field, who will help to broadcast your message. This concept of an “influencer” is relevant for every business – Whether a VC for a tech brand seeking funding, the right celebrity for a consumer brand, or an analyst for a publicly traded company.  Owing a PR agency, I know that any of these can move a company’s sales, alter public perception, or change their future.

This morning I came across a very interesting post on social influencers at  and while I am not sure I agree with it all (All numbers aren’t strategic… because many people don’t really “know” their “social” friends)… but nevertheless there are some wise comments here, and I recommend reading it.

Over 2 years ago, I wrote this post on influencers, and I think in many ways the social media influencers of today are as relevant as some of these folks were a few years ago (and in many ways, continue to be).

Ronn Torossian
5WPR

Tags: Social Media

This entry was posted on Wednesday, May 13th, 2009 at 2:42 pm and is filed under BRAND PR, SOCIAL NETWORKING. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.