Some interesting stories on Public Relations haven’t seen elsewhere with random thoughts from a Public Relations firm executive:

• What is the scandal about a PR Agency researching a reporter – Isnt that what journalists do ? Another convenient case of whipping PR pros .  Major article on the topic and the most recent scandal: http://www.prwatch.org/news/2012/02/11277/syngenta-prs-weed-killer-spin-machine-investigating-press-and-shaping-news-about
• 5WPR has an in-house search engine optimization (SEO) team, and we believe SEO is a part of PR, and PR is SEO.http://www.zdnet.com/blog/foremski/pr-people-are-links-ago-go-promoting-their-own-stuff-but-not-in-work-for-clients/2144
• Healthcare companies cutting PR fees – Survey warns: “The logical extension of a cost-containment approach could result in a world where healthcare communications is generally devalued and there are no winners.” http://www.inpharm.com/news/171303/pr-agencies-warn-race-bottom

Wishing all a great weekend.

Ronn Torossian is the CEO of NY based PR Agency 5WPR, and author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”

Tags: 5WPR, PR AGENCY, PR CEO, SEO, SEO & PR

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