I read a great article in the Sunday NY Post,  entitled “Life in the Media Bubble,” and found it to be a must read for all in PR, and anyone interested in the media.  Owning a PR agency, I have known for a long time that despite claims otherwise, all media, just as all people, are biased.  I have battled many reporters who claim to be un-biased, but I find that to be an absurd claim. Do some folks like hamburgers while others don’t? Do some people like the color blue and others don’t? That’s bias, as is one’s religion, race, income, sexuality, and many other factors, and reporters are, after all, only human. 

Good PR firms understand the media they are pitching and tailor their pitch to the “bias” of that publication.  Whose reality carries the day is a question for media and PR pros… and of course self-publishing user generated content via Twitter, text messaging and blogs allow that reality to be created by many people other than “major media conglomerates.”

Interesting read… and the bar continues to move as traditional media consumption continues to decrease.

Ronn Torossian

5WPR

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