Yesterday’s unexpectedly hectic day is a perfect example of why I love owning my own public relations agency:

· The morning got off to a slow start. At 9 am, I began back to back potential new hire interviews to fill five vacant mid-level positions at this PR firm. Thankfully, 2010 opened with a bang. A number of new client signings has left us short staffed and looking to bring talented PR pros on board

· After a brief client meeting, I headed to the monthly lunch I host at a client’s midtown restaurant.  Since I have established close contacts in many different industries, I like to bring people together regularly to meet. At this particular occasion, six clients including a high-profile publisher, two attorneys, a real estate developer and a few others joined me in a private dining room to discuss business opportunities.

· Like clock work, a client PR crisis emerged as I was leaving lunch. The CEO of a $100 million company called me with a serious issue, worried about potential PR backlash. We succeeded in keeping this potentially harmful story out of the media, at least for now.

· Then, I met with a travel client to discuss ongoing strategy and re-cap 2010PR results to date.

As the day wound down, before I turned around it was 8 PM and I handled paperwork, reviewed documents and caught up on necessary tasks such as signing checks, internal management, etc before getting home 10ish…

I always wish more hours would magically appear in a day.

Ronn Torossian

5WPR

Tags: NYC PR, PR AGENCY, PR CEO, PR Firm, Public Relations, Ronn Torossian

This entry was posted on Friday, February 5th, 2010 at 9:45 am and is filed under ENTREPRENEUR, MEDIA & PR, PR AGENCY, PR FIRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.