I attended a fascinating client breakfast this morning, where my client matched interesting business people together for a discussion on various topics, and I came away inspired by dialogue.

Bankers, lawyers, developers and marketers were amongst the group and I found the amount of hesitancy that exists is something which remains quite concerning. People are talking a lot, but are hesitant to pull the trigger, as no one seems to know where the bottom of the market is.

A very senior banker from a major bank said flatly there is ZERO lending available from his bank.  None at all, which I found to be simply amazing. 

Next to him was the son of a high-profile billionaire who said that they have millions to invest, but haven’t done a deal. 

There is a lot of product available for investments and purchase, but people are really only selling companies, property or stocks if they have to.  One who can afford to hold on is holding on, and that’s a major issue.  Money simply isn’t flowing. 

Successful high-profile people are increasingly concerned about their market perception.  While many are hesitant to do aggressive PR, many folks who hire us are speaking of “brand management.”

Whether for market intelligence or to ensure no/neutral media coverage during this difficult time in the market, I predict perception studies and media management will be increasingly successful businesses even as the market remains volatile. 

Ronn Torossian

5WPR

This entry was posted on Friday, September 18th, 2009 at 12:08 pm and is filed under GOVERNMENT, PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.