We have a number of high-profile clients who pay us, and pay us well, to keep them out of the media – they simply don’t wish to appear in the media, and we are paid monthly retainers to ensure that happens. They are concerned about negative, harmful media coverage and a major part of a crisis PR firm’ s work is keeping stories out of the media. It’s often very far from easy, as a reporter’s job is to pursue stories and angles of interest.
This weekend, I, along with the rest of the world learned that I that David Rohde, a NY Times Reporter, had, thankfully, escaped from his kidnappers. I was amazed this story hadn’t run anywhere despite the fact that many in the media world knew about it. Thank goodness he’s home safe, but I wonder why the media didn’t report this story. Would they have reported it had it been someone else’s child, say, a Republican politician, or a celebrity ?
I found this quote from today’s Huffington Post quite interesting: I wonder now if a great debate will break out over media ethics in not reporting a story involving one of their own when they so eagerly rush out piece about nearly everything else. I imagine some may claim that the blackout would not have held if a smaller paper, not the mighty New York Times, had been involved.
As a student of the media, I look forward to reading more in the days and weeks to come. Food for thought.
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.