We have a number of high-profile clients who pay us, and pay us well, to keep them out of the media – they simply don’t wish to appear in the media, and we are paid monthly retainers to ensure that happens. They are concerned about negative, harmful media coverage and a major part of a crisis PR firm’ s work is keeping stories out of the media. It’s often very far from easy, as a reporter’s job is to pursue stories and angles of interest.
This weekend, I, along with the rest of the world learned that I that David Rohde, a NY Times Reporter, had, thankfully, escaped from his kidnappers. I was amazed this story hadn’t run anywhere despite the fact that many in the media world knew about it. Thank goodness he’s home safe, but I wonder why the media didn’t report this story. Would they have reported it had it been someone else’s child, say, a Republican politician, or a celebrity ?
I found this quote from today’s Huffington Post quite interesting: I wonder now if a great debate will break out over media ethics in not reporting a story involving one of their own when they so eagerly rush out piece about nearly everything else. I imagine some may claim that the blackout would not have held if a smaller paper, not the mighty New York Times, had been involved.
As a student of the media, I look forward to reading more in the days and weeks to come. Food for thought.
“PR is a mix of journalism,
psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.