We have a number of high-profile clients who pay us, and pay us well, to keep them out of the media – they simply don’t wish to appear in the media, and we are paid monthly retainers to ensure that happens. They are concerned about negative, harmful media coverage and a major part of a crisis PR firm’ s work is keeping stories out of the media. It’s often very far from easy, as a reporter’s job is to pursue stories and angles of interest.

This weekend, I, along with the rest of the world learned that I that David Rohde, a NY Times Reporter, had, thankfully, escaped from his kidnappers. I was amazed this story hadn’t run anywhere despite the fact that many in the media world knew about it.  Thank goodness he’s home safe, but I wonder why the media didn’t report this story. Would they have reported it had it been someone else’s child, say, a Republican politician, or a celebrity ?

I found this quote from today’s Huffington Post quite interesting: I wonder now if a great debate will break out over media ethics in not reporting a story involving one of their own when they so eagerly rush out piece about nearly everything else. I imagine some may claim that the blackout would not have held if a smaller paper, not the mighty New York Times, had been involved.

As a student of the media, I look forward to reading more in the days and weeks to come.  Food for thought.

Ronn Torossian


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