July 2nd, 2009
«
»

MEDIA AND THE CHANGING RULES

I read a fascinating article this morning regarding The Washington Post literally selling access to Obama executives. I  can’t say it any clearer than this quote: “The offer — which essentially turns a news organization into a facilitator for private lobbyist-official encounters — is a new sign of the lengths to which news organizations will go to find revenue at a time when most newspapers are struggling for survival.”

In the last few months, the stories I have heard are simply amazing. Clients are being promised positive news coverage in exchange for advertising, while major magazines are being paid to run feature stories. They sign an advertising agreement, but the ads never get placed.

One wonders what journalism schools are teaching these days regarding the media, and moreover, who in fact is teaching our future journalists…Can a 50- or 60-something year old accurately teach students about today’s media?

Ronn Torossian

5WPR

Share

Tags: , ,

This entry was posted on Thursday, July 2nd, 2009 at 1:25 pm and is filed under MEDIA & PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Previous Posts
RECENT READING OF A PUBLIC RELATIONS AGENCY OWNER PUBLIC RELATIONS 101: KEEP IT SIMPLE – KUDOS TO THE NFL FOR GREAT SPORTS PR RONN TOROSSIAN AT NYU: KEEP MOVING FORWARD The Brand of America: Guest Public Relations Blog From “The Most Influential PR Student in Scotland” ROUND-UP STORIES OF PR FIRMS & THE PR INDUSTRY INSPIRING: ELIE HIRSCHFELD, MARK BIRNBAUM, MICHAEL MALIK, HARTZ FLEA – AND MORE AND MORE… 10 PUBLIC RELATIONS TIPS FOR SUCCESS FROM RONN TOROSSIAN OF 5WPR & AUTHOR OF “FOR IMMEDIATE RELEASE” PUBLIC RELATIONS CRISIS & CARNIVAL CRUISE LINES CHARLIE SHEEN TO HOST SESAME STREET? AS ABSURD AS PAULA DEEN AS A SPOKESPERSON FOR DIABETES DRUGS… CRISIS PUBLIC RELATIONS & INSURANCE: MANAGE CRISIS PR Guest post to Ronn Torossian blog on Ronntorossian.com 5WPR: SET REALISTIC EXPECTATIONS, OVERDELIVER – RONN TOROSSIAN SAYS DON’T BE AFRAID OF HARD WORK RONN TOROSSIAN ON STRESS: AMERICANS GETTING USED TO STRESS RONN TOROSSIAN & 5WPR: DIGITAL MEDIA CONNECTIONS PUBLIC RELATIONS: ROI COMES FROM INFLUENCER RELATIONS, INTRODUCTIONS AND INFLUENCE RONN TOROSSIAN: FEATURE & 40 UNDER 40 AP TV FEATURING RONN TOROSSIAN, CEO OF 5WPR PUBLIC RELATIONS AS ONE OF THE MOST STRESSFUL CAREERS: TOP 25 PR AGENCY CEO, RONN TOROSSIAN AGREES EXCITING FEATURE STORY ON RONN TOROSSIAN HEZBOLLAH & AL QAEDA: PUBLIC RELATIONS 2012 AND “FREE SPEECH” LIMITS by Ronn Torossian, CEO, 5wpr Tired of Attacks Upon The Public Relations Industry: Goodbye Paper Bond – Lets Attack a PR Agency ! PR Book “For Immediate Release” Excerpt by Ronn Torossian, 5WPR CEO 5WPR CEO Ronn Torossian Wishes You Happy Holidays! Build on Every Media Hit – From Ronn Torossian’s PR Book For Immediate Release 5WPR: TOP 25 PR Agency – and only entering our 10th YEAR! Bigger and Better!