Ronn Torossian near Red Square

After just returning from a business trip to Moscow, a truly glorious city, I wanted to share a few thoughts on the state of their Public Relations and Media markets.

Following this trip, I predict an explosion within the entire Russian communications industry within the next five to ten years. Indeed, despite some political difficulties, the region is expanding and maturing in tremendous ways. There abounds limitless opportunity to market to consumers who have increasing wealth, knowledge and are major purveyors of goods.

Currently, there are some smart midsize PR agencies who work throughout Russia and bordering countries including Ukraine, Georgia, and others. Much like most of Europe, these nations have separate languages, newspapers, and other forms of media – and these PR firms have learned to target them specifically. As in the US, local relationships really matter (so do payoffs, which are still prevalent here as local PR pros told me – reporters want money sometimes for strong stories).

Moscow is indeed a breathtaking city, one with rich culture, history and scenery. Red Square and the Kremlin are a visual taken straight out of a movie, something everyone must make an attempt to see at least once in their lives.

The hotel where I stayed, the Ritz-Carlton, has much of the tremendous opulence which we picture when we think of Moscow – countless Rolls Royces and Bentleys in the driveway, women adorning seven-figure jewelry, and many other signs of extreme wealth. As I told the Real Deal, the most expensive new real estate project in NYC, 432 Park Avenue, is actively marketing their project in the VIP lounge of the prestigious hotel…and for good reason.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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