Neglecting Brand Reputation Can Result in a Mini-Crisis PR Situation
In real time social media, there isn’t much room for a mistake -nor time for review of every comment when engaged in a conversation. Giving an intern with little perception of the major business threat at hand can be detrimental to a brand.
Here posted on the prestige Barney’s New Yorks Facebook Page we can see that accidentally an intern posted to 168,037 fans about his accounting exam that they didn’t do well on either.
Another important thing to keep in mind with social media and digital pr is don’t wait for your first Facebook crisis tocome up with an escalation plan.
A well run social media campaign requires leadership from social media professionals, like 5WPR who can spot the pitfalls and avoid crisis pr situations. Why leave your brand’s reputation to chance?
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Tags: 5WPR, Crisis PR, Facebook, Social Media
