Netflix doubles down on nostalgia

Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much.

But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in. The latest offering has the streaming network jumping on the nostalgia bandwagon.

Fuller House was the first horse out of the gate. While not a true remake, the show definitely hit all the same notes and played all the same “plot music” as the original 90s sitcom. Sure, it was the next generation having all the life lessons getting solved in 25 minutes or less, but it was still almost a note-for-note standing O to the original. Fans responded appropriately.

But that was just the beginning. Now the network is about to release an update to the massive cult classic series Gilmore Girls. While it never had the commercial success of some other series, the dramady was must-see TV for millions of dedicated fans, who can’t wait for November 25, when Netflix debuts “Gilmore Girls: A Year in the Life”. The original director and stars are returning, and the stories told in the series should be familiar to fans, as each 90-minute episode will cover a season in the life of the characters.

For its next selection, Netflix is reaching way back to the 1970s, “reimagining” the classic sitcom One Day At A Time. Norman Lear is back as the producer, but this time, the show focuses on a Cuban-American family in its initial 13-episode season. Lear is known for knock it out of the park hits blending cutting social commentary with genuinely funny and heartwarming content. Will the modern generation connect with Lear’s unique approach and style? We’ll find out later this year.

There’s no doubt a production company can go to the well once too often, and there have certainly been a ton of terrible “remakes” stretching back decades. But, if Netflix pulls this off without a hitch, they will be heroes to millions of fans of two of the most popular shows with the most dedicated followings of anything that’s been on TV.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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