NETWORKING… ALL THE TIME
During these trying economic times, I am overwhelmed with resumes from people who are seeking employment, most of whom I don’t know. Which is why I cannot overstate the continued importance of networking at all levels of one’s professional development, so it’s not a “cold call” when you need something. I make an effort to continually attend networking events multiple times a week, with the ultimate goal of increasing the number of people I know, which of course will be beneficial to my PR firm. I believe the simple concept that the more people one knows, the easier it is to be successful.
It’s very important to continuously network and make an effort to meet new people, so you aren’t only calling on people when you are looking to “sell.” Network with the intent of meeting quality people, and giving as well as getting. Networking has allowed me to build 5WPR into an INC 500 company, and one of the 25 largest independent PR agencies in the US, without ever making a new business call or having a dedicated new business department. We have grown our business entirely through networking, referrals and helping our clients with introductions.
Part of the trick is finding the right event. For example, 5WPR hosts very high profile speakers in our office once a month, and we host private events with 20 people or so where we introduce our contacts to one another. Giving and receiving is the only way that networking properly works.
Network… all the time.
Ronn Torossian
5WPR
Tags: Networking, PR AGENCY, PR Firm, Public Relations
November 8th, 2008 at 3:17 pm
Mr. Torossian,
Your are sooo right. Networking is essential especially with what we do. Our agency has grown based on word of mouth and most of our clients are a bi-product of a great relationship. I’m going to fill my schedule with more networking opportunitiesn – the city of Atlanta is super social and will provide me many options.
Thanks for taking the time to impart wisdom. When you give, you will receive.
~ Karen Helligar
November 30th, 2008 at 1:19 am
Hi Ronn,
I am new in the field and quickly learning it is all about networking. I am graduating now on December 15 from Florida International University and I try to attend as many networking events as possible through PRSSA and the Adfed club where I am the president of my college chapter. I always tell my members in this competitive industry “its not what you know, but who you know.” Thank you for taking the time and bringing this subject into light during this economic crisis.
Ashley D.