While 5W Public Relations received a tremendous amount of attention for certain type of work, I – Ronn Torossian feel we often aren’t recognized for the amazing community and non-profit work we do for clients – We have been hired to coordinate the celebrity program and participation for the Fannie Mae Foundation’s 20th Anniversary Walkathon, taking place on Saturday, November 17, 2007 in Washington, D.C.

5WPR lead Fannie Mae’s celebrity program in 2006, securing Jewel as the event’s honorary chair. Jewel’s connection to homelessness was the perfect match for the event, raising the awareness surrounding the walkathon and the foundation’s mission statement. In 1988, Fannie Mae created the Help the Homeless Program to respond to the growing needs of homeless people in the Washington metropolitan area.

The program — a fund-raising and awareness-raising effort — culminates each year in the Help the Homeless Walkathon on the National Mall in Washington, D.C., the Saturday before Thanksgiving. In 2007, the Help the Homeless Program, which has become the largest funding collaborative focused on homelessness in the nation, marks its 20th year. To date, the effort has raised more than $62.5 million for local nonprofit organizations that serve homeless people and those at risk of becoming homeless.

This high profile assignment follows 5WPR’s tremendously successful work surrounding the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc., for the groundbreaking and gala in honor of Dr. Martin Luther King Jr.’s legacy on Monday, November 13, 2006.

It’s a program we are really excited about and honored to be working on.

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