Just came across an article with the headline: “No Publicity Is Bad Publicity? Tell That to Greece”.  In general, bad publicity is worse than no publicity – its very rare that negative perceptions can be advantageous to a business, and even worse, if bad publicity comes following a crisis PR campaign, there’s very significant loss.

Think Tiger Woods career was helped after his adultery scandal ? His brand, both on and off the golf course has plummeted.  Ask Anthony Weiner is all publicity is good, or Toyota after their safety scandal.

While no rule is absolute all of the time, negative media attention is generally very harmful to a business.

Ronn Torossian


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