OP-EDS, BLOGS AND DO IT YOURSELF PR
Given the carnage affecting the media industry, it has become even harder to pitch and secure stories. As such, we have advised many of our clients to write op-eds. If they are well written, they can be an excellent opportunity to secure positive, lengthy media coverage. The same goes for high profile blogs: its easy for media to insert, and its essentially do-it-yourself journalism.
Op-eds are a great way to get an opinion or position into the media. The following link I came across today may be helpful in this arena: The Op-Ed Project
Ronn Torossian
April 5th, 2009 at 10:38 pm
I actually agree with this statement. I’ve had my clients (meaning me) write opt-eds for other influential blogs and some news sites to secure coverage and create a “halo” effect on their brand. So far it is working and the relationships you build with these writers are priceless. Great tip to share to others.
R