Ronn Torossian - The Marketing Strategy behind the New York Knicks
  Defining a Winning Marketing Strategy NY Knicks Style In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. Part of that is, of course, having a very loyal fan base, but keeping the fans when the team is going through tough times, means someone is doing a bang-up marketing effort too.
  It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization. If people feel their donations have been used by leaders or the organization in a way that doesn’t benefit the people or cause at the center of the charity, they’ll feel betrayed and yank their support out from under the organization without delay.
But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something. Interestingly, though, most of us also love being asked for help and to show the things we’ve learned during our life. When you recognize the truth of that last statement, you should allow … READ MORE »
Ronn Torossian- Do the Olympics have an “American” problem
The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip. Travel experts and other prognosticators are blaming high travel costs, few hotels, and, of course, the less than cordial relationship Washington DC has with North Korea. However, others are blaming the relative lack of “stuff to do” outside of attending Olympic events. Pyeongchang is not … READ MORE »
Ronn Torossian- NBC embarrassed by Super Blackout
Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.” So, it stands to reason you want to put your best foot forward, that you hope everything goes off without a hitch. Beyond the standard back and forth about which commercials were the best and which were … not so great … there were a few … READ MORE »
People As a Capital Asset
As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well. Lately, that perspective has changed. Leaders find that investing in their people can do a lot of good for the organization. That investment shouldn’t just be limited to what can be easily connected to the work … READ MORE »
Mars Grammy wins stir up controversy
They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated, including best song, best record, and album of the year. Not a bad haul in the year rap was supposed to, finally, reign supreme.
Alphabet touts cybersecurity firm Chronicle
These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. Google parent company Alphabet, is trying to cash in on that consumer concern by offering what it calls ‘more intelligent cyber security.’
Dan Rather is back doing the news
He was once one of the most trusted names in nightly news, and now Dan Rather is set to make a comeback. Even as the public’s trust of the media is flagging, Rather believes he still has a voice people will trust.
  They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric is feeling this week. It was just announced that she will be hosting the opening ceremony of the Olympic Winter Games after all.