How to Optimize Your Desk for Maximum Efficiency and Performance
While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do. If you’re interesting in optimizing your desk’s layout though, then you’re in luck, because this guide is going to go over some of the best tips out there to help maximize your workflow’s efficiency. 1. Develop a Routine One of the easiest ways to reduce clutter around your desk is to develop a routine that you actually can stick … READ MORE »
Qualitative analysis is key to creating winning PR
If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both. If you’re not integrating qualitative research and analysis into your public relations campaigns, you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE »
Arby’s puts a smile on its Nihilist counterpart
Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby’s tended to be pretty far back in the leader pack, landing at 18 of the top 20 according to Business Insider, behind many but ahead of popular household names like Papa John’s and Jack in the Box. Arby’s had tried a lot to … READ MORE »
ronn torossian hospitality public relations
Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home. Good customer service builds brand loyalty, but great customer service lets … READ MORE »
improving public relation strategy ronn torossian
One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time. Your focus might also have to do with what you want to accomplish using PR. Is your goal to establish your expertise, … READ MORE »
Don’t be ordinary. Be outstanding. Here’s how.
Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding. And, when you mess up, or it appears as if you may have made a mistake, you want the empathy that brings you the benefit of the doubt.
Rxbar reverses trend using new look
Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars.
IBM reduces telecommuting options
A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working in your PJs is no longer okay with IBM, at least for a significant number of the company’s employees.
Tricks of the PR Trade for Social Media
Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands.  A large focus of PR today is to strengthen brands by building influencer status on social media.  Here are tried and true tricks of the PR trade, and tips for how to use them on social platforms.
Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues
Companies take a risk when they decide to comment on social issues.  When done right, companies can make genuine connections with existing and potential customers.  When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations, and negative press.