How a Nonprofit Connection Can Benefit Your Bottom Line
Affirmation by association is a business tool that too few companies take full advantage of. Being known as a company that supports a cause or group that people appreciate is often worth much more than the actual financial investment.
Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards? In a recent story by the Associated Press, several people were quoted about their fears related to a state park preserve that is so contaminated no one can go there.
For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument.
This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times.
Can’t beat ‘em, join ‘em?
Fewer people trust the media these days, and those that do, tend to trust them – especially the TV and internet news – a lot less than they did. Now, we could take the time to argue for or against those positions, or we could parse out the “whys” and the “hows” of all of it, but that’s not what this is about.
Chargers move strains fan loyalty
Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went to Baltimore and left their loyal Dog Pound back in Cleveland feeling totally betrayed?
NFL returns cash paid for performances
Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games. According to the report, the NFL will be giving back more than $700,000 of taxpayers’ money paid to various teams for military tributes sponsored by various branches of the service as recruiting tools. NFL commissioner Roger Goodell promised to return the money promptly … on the heels of a massive PR scandal after … READ MORE »
Trump continues to ignore traditional media, banking on the strength of his brand
Throughout his record-breaking Presidential campaign, Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks and reporters in particular.
Wahlberg’s film angers bomber’s widow
When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine Russell say they are looking for fair treatment, not empathy. That, they say, is not what their client is getting from the new film, Patriot’s Day.
GoPro appears to be going nowhere
GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever. While there was no clear reason – and thus no clear problem – why the stock fell again, this was scant consolation for a company that cannot seem to recapture the magic. How bad is it at GoPro? The company … READ MORE »