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competitive marketing

Six PR tactics to stay ahead of the competition

Stay Ahead of the Competition Competition is at an all time high. It is likely that your product...

3 Steps to Perpetually Positive Public Relations

Positive Public Relations When it comes to promoting positive consumer PR, you should do all you can to...

Winning Strategies for Social Media PR

Social Media Public Relations Those who have been in the public relations business for a while can tell...

How eScooters can Earn Respect

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing,...

Many Camps Using Meng Wanzhou Arrest to Promote Their Message

One of the biggest global headlines of the past few weeks has been the arrest of Huawei...

Marketing mistakes to avoid during the holidays

Holiday Marketing It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the...

Avoid Brand-Killing Tweets

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers...
target audience

Identify Your Target Audience and Use Influencers to Boost your Reach

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]