influencer search
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform. The influencer marketing platform allows brands and companies to find … READ MORE »
ronn torossian instagram
For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there’s a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature that offers the power to dictate which posts do or don’t show up on a feed. In the weeks ahead, users will be able to remove the posts and stories published by specific accounts on your Instagram feed, without unfollowing anyone. This “mute” … READ MORE »
influencer marketing campaign
Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins. Little Sapling toys had no huge selection of influencer followers, or celebrities to work with. … READ MORE »
  Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council. The reason for the company’s ire? A recent tax increase on “big business” that has been earmarked to pay for “affordable housing” and to help house the homeless. But Starbucks, a company that has long been known for taking strong … READ MORE »
According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever. In fact, the research group “McKinsey” has warned numerous organisations that while the latest launch of fintech startups might seem manageable enough – the more big technology groups get involved, the more banks will have to worry about. Apparently, some of the biggest players in the technology world have … READ MORE »
instagram influencer
Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz. Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. While it’s difficult to find official numbers for the amount marketers spend on Instagram followings each year, some studies suggest that companies spent as much … READ MORE »
  Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the history of communication.
From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show.  At the time, U2 had released a few albums and had a decent fan following, but they were overshadowed by the major star power at the concert, including pop royalty like Paul McCartney, David Bowie and Freddie Mercury, among others. Live Aid, apart from being something the band … READ MORE »
When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis.
No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like. Think about these recent headlines…