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analytics marketing

Why Analytics Matter in Digital Marketing

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results...
Crisis PR

Implementing an Offensive Crisis Management Strategy

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation - and your bottom line - when faced...
Crisis Counselors

Assessing Potential Crisis Counselors

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the...
marketing

How to Stay Current on Marketing Trends

Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And...
negative customer

Negative Customer Experience: How to Diffuse the Situation

It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always...
photography

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the...
retargeting

Why Retargeting Can Help Improve Marketing Results

We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks...
startup

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

It happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing...

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]