Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago – and many more will rightfully follow.

The crisis PR situation which Penn State faces is about as bad as it gets – According to a report by a private security firm, Penn State University leaders knowingly covered up the crimes and disgusting deeds of former football assistant coach Jerry Sandusky, the child molester.  Administrators, including Joe Paterno were complicit in the silence.

The report says that the powers that be at Penn State did what they did “to avoid the consequences of bad publicity.” Allow kids to be molested and avoid media? Penn State’s values can’t be any clearer than that.

Penn State needs to remove the Joe Paterno statue immediately and send the message that they won’t honor people who are aware of child molesters and do nothing about it – regardless of what they do in sports.  They should also suspend the football program for a few years – focus on other matters instead of sports.  There’s plenty of education needed at this supposed “school of higher learning.”

Penn State has to begin to show that values and decency are more important than protecting football – How many kids were molested in part because Paterno and others did not act upon their knowledge? One wonders how many will be comfortable having their children attend and be educated at an institution where university presidents, “hero” coaches, and students not only accept, but celebrate those who witness – and do nothing – about disgusting, illegal behavior.

Will alumni start to move Penn State to the bottom of their resumes?

There’s not much that can be said about – or at – Penn State.  It’s time for actions, as clearly the leadership of Penn State took none while Sandusky was very active.

The fate of Penn State is in their hands.

Ronn Torossian is CEO of 5WPR which works extensively as a crisis PR agency.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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