- Interesting article on current plans by Penn State to rebuild their brand. Seems Richard Edelman, CEO of the world’s largest PR Agency is personally handling the crisis. It will take a very long time, if ever to rebuild the Penn State brand – good step they made in removing the Paterno statue from campus, and certainly Edelman is a PR genius. Can everything that is broken be fixed ? http://www.statecollege.com/news/local-news/penn-state-board-of-trustees-conclude-weekend-retreat-talk-presidential-search-pr-1119497/
- Lesson for corporations – Everyone has a voice in social media today. Read all about it under the headline: “Progressive Corp. stung by bad publicity in case of young woman who died in 2010 wreck”
- The U.S. Postal Service lost $5.2 Billion so far this year – amazing to ponder for those of us who grew up with mail the primary means of communication. We do have many clients in a variety of industries (like Quadriga Art and others) still dependent upon regular mail – although in the PR industry it’s a tool rarely used these days. How communications continues to change…
- Since a day doesn’t pass by that I am not asked for career advice on how to get into the PR industry, 2 interesting posts:
— http://www.prnewsonline.com/free/16-Tips-for-PR-Agency-Newbies_16850.html
— Ronn Torossian on entering the PR workforce: http://www.youtube.com/watch?v=L6lq29gPEpo
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