podcast

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week.

Cover the Basics

From creating your podcast title to choosing your recording gear, make sure you do your research. What are your competitors doing? What makes your podcast offering unique? Can you identify any trends in this area of communications that you think you can get a jump on? Doing your research early will help you climb the mountain toward more listens, downloads, subscribers, and higher rankings.

Your Podcast Launch is an Event

Creating a podcast takes a lot of hard work and determination, so be sure to make sure the work you’ve put into it gets the proper attention it deserves. After all, there’s nothing worse than working hard to produce something, only to find you haven’t made much of an impact.

Put your best foot forward with a celebration of your launch, and make a splash. The bigger the splash, the more ears will perk up.

Build the Buzz

If you want to make sure your podcast launch is an exciting event, don’t neglect to build the buzz. This means strategically putting pieces in place in a way that will inspire excitement and anticipation.

First, set a specific launch date and announce it to your target audience. With this, you can work backward from your launch date and determine other dates that would make sense to market or promote your podcast.

Social Media is Your Friend

Building a successful podcast isn’t just a matter of making sure your voice is recorded loud and clear. Your social media (Facebook, Twitter, Instagram, etc.) followers are already a crucial part of the community that you’ve created, and are naturally an extension of the things that you like. It makes sense, then, to bring them in as part of the excitement for your next great thing.

Produce Complementary Content

Now that you’re tapping into your existing social media audiences, utilise this strategy by creating complementary content. Once your podcast logo and graphics are polished, share them with people to give them a visual sense of your show. Consider sharing work-in-progress versions and invite your audience to respond with their thoughts. You can also share short, fifteen-second clips of your podcast leading up to your first episode, or eye-catching quote graphics. This will give your community a sense of the podcast with a short and sweet preview.

Launch with Multiple Episodes

When you launch, make sure you have multiple episodes to show. This gives your listeners more to chew on, respond to, and ultimately get addicted to. It also provides more material to generate online discussion from the outset, so consider launching with three to five episodes.

At the end of the day, your podcast is the result of hours of hard work and creative struggle. You should be proud of it, so get it out there for the world to see.

Ronn Torossian is the CEO and Founder of 5W Public Relations (5WPR)

Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.