PR 24/7 (INCLUDING WEEKENDS)
I had planned for this weekend to be a much needed weekend of relaxation … Well at least I made it through Friday night.
After running Friday night, and again Saturday AM, mid-day Saturday afternoon there was a major client crisis. A longtime consumer client in the midst of a product launch called with some major questions and concerns regarding strategic positioning for a planned launch. Did this positioning make sense ? Should we alter it? Nearly 3 hours back and forth all afternoon (which required me going to the 5WPR office to review press releases, product statements, etc…)
As I am there, my phone is ringing off the hook with another client – Asking me to get on the phone with him and a major news network to iron out details for an exclusive we had secured this week. Back and forth with a Producer (10 PM Saturday Night)… and I think it’s done…
I stay at work another hour and continue revisions on 5WPR’s new website (which we hope to unveil in a week)… and get home on a Saturday nite midnightish deadtired…
Sunday AM – Wake up, read the papers, go to gym and then… Go to Barnes & Noble and spent 2 hours reading (What could be better)…. Until… in the midst of an early dinner, a different crisis pr albeit with major media implications.
So now it’s Sunday PM @ 1030…. And my whole workweek is different than I thought it would be Friday when I left the office… and that remains the very nature of a PR agency.
Unpredictable. As I always tell students when they want to plan their days – Unless they can know whats going to be in the newspaper the next day, there can’t be complete planning in the PR industry.
I love it though…. And look forward to every day at work.
Tags: 5W Public Relations, 5WPR, 5WPR CEO, Crisis PR, for immediate release, PR AGENCY, PR Firm, Pubilc Relations, Ronn Torossian
March 10th, 2008 at 11:19 pm
WOW! The life of a CEO!!
I guess working in a fast-paced environment is what we all thrive on but only a few can accomplish greatness.
From what I have read, to be a CEO multi-tasking is an ESSENTIAL!!
March 17th, 2008 at 1:31 pm
I just discovered your blog and company online. I love the inside detail you give about your work habits Mr. Torossian.
You really are an inspiration to those of us venturing down the path of opening our own businesses.
I can’t wait to read more!
January 28th, 2011 at 5:09 pm
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