PR 24/7 (INCLUDING WEEKENDS)

I had planned for this weekend to be a much needed weekend of relaxation … Well at least I made it through Friday night.

After running Friday night, and again Saturday AM, mid-day Saturday afternoon there was a major client crisis. A longtime consumer client in the midst of a product launch called with some major questions and concerns regarding strategic positioning for a planned launch. Did this positioning make sense ? Should we alter it? Nearly 3 hours back and forth all afternoon (which required me going to the 5WPR office to review press releases, product statements, etc…)

As I am there, my phone is ringing off the hook with another client – Asking me to get on the phone with him and a major news network to iron out details for an exclusive we had secured this week. Back and forth with a Producer (10 PM Saturday Night)… and I think it’s done…

I stay at work another hour and continue revisions on 5WPR’s new website (which we hope to unveil in a week)… and get home on a Saturday nite midnightish deadtired…

Sunday AM – Wake up, read the papers, go to gym and then… Go to Barnes & Noble and spent 2 hours reading (What could be better)…. Until… in the midst of an early dinner, a different crisis pr albeit with major media implications.

So now it’s Sunday PM @ 1030…. And my whole workweek is different than I thought it would be Friday when I left the office… and that remains the very nature of a PR agency.

Unpredictable. As I always tell students when they want to plan their days – Unless they can know whats going to be in the newspaper the next day, there can’t be complete planning in the PR industry.

I love it though…. And look forward to every day at work.

Ronn Torossian
5WPR