U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decade.” Full Article available here.

As CEO of 1 of the 25 largest U.S. PR Agencies, I concur – PR is an incredible field to have a career in. If you’ve ever read a newspaper, magazine, or watched TV, chances are you’ve seen the work of a PR professional. You may not know the content you’re looking at was provided by one, but without the help of a PR specialist, media would be drastically different. In today’s world, there has never been a more amazing time to have a career in the field of Public Relations.

As the article states “Whether you’re the press secretary for the President of the United States, a communications director for Google, or a media specialist for a small nonprofit, your main goal is to generate positive publicity for your client and improve their reputation. As a PR specialist, it’s your job to cultivate and maintain close and productive relationships with journalists, bloggers, and opinion leaders. You’ll be asked to create print and Web-based communications materials—which may include story pitches, press releases, Q&As, presentations, video scripts, and speeches—ensuring they are consistent with your client’s image and message. Other responsibilities range from acting as a company spokesperson for a wider variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism) to preparing your client for press conferences, media interviews, and speeches. Social media outreach has become an integral part of a PR specialist’s job in recent years.”

Incorporating a perfect mixture of journalism, psychology, and lawyering, PR is an ever-changing and always interesting landscape. There is no such thing as a “typical” day. Some days may be spent entirely at a computer, when others may be spent running around from one place to the next. You’ll never find yourself staring at the clock and waiting for the day to end. Public relations provides independent, third-party recognition and endorsements- an incredible asset in a crowded media ecosystem, and a commodity that many companies will pay for over other products or services.

Additionally, there is an understated power that comes with being able to have somewhat of a handle on the media. As a PR professional, I’ve helped companies define themselves and their brands, stay out of the press or get on page one, grow a business, solve critical problems, improve results on search engines, and become thought leaders in their industries. PR is a profession that helps entrepreneurs earn more, small brands to become household names, Fortune 500 companies preserve and grow their positions, and personalities and politicians maintain and increase their credibility and relevance. And it helps all of the above rapidly increase brand value. If you have a great idea, product, or service, PR will do a lot to cut through the noise and let the world know.

As the article concludes: “The Bureau of Labor Statistics projects public relations specialists employment growth of 22.5 percent between 2010 and 2020.”  I am confident that 5WPR, as one of the fastest growing PR agencies will continue to benefit from the explosion of the PR industry.

Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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