pr and seo

A high-profile successful business man we represent is and always has been single.  Yet, the new Infograph on Google when his name is searched shows him as married (with a spouses’ name) and it bothers him. We prepared and submitted to Google a notarized letter saying he’s never been married, attached multiple media clippings attesting to him being single, and provided tax returns showing that he tells the IRS he is single.

Google’s reply came: “The data appearing in search results is derived from an algorithm that indexes content available on the Web and evaluates it based on hundreds of variables. Manual edits to search results are extremely rare. Google isn’t publishing information; we’re facilitating access to information that’s already on the Web. The problem is there is a news source who lists your client as having a spouse. I suggest contacting those publications and asking them to issue a correction. If they make a correction or remove the references, the right information should eventually get picked-up by our algorithms.”

We discovered that many years ago a newspaper listed a girlfriend at the time as his wife.  The man is mentioned in hundreds of articles a year and has never been married.  He doesn’t read every story he’s mentioned in, and somehow a search algorithm picked this up.

We have not been successful tracking down the Reporter who wrote the article seven years ago, and the Publication stands by the article.  Now what to do? File a lawsuit which would cause more media on this issue?

Hope as Google said “If they make a correction or remove the references, the right information should eventually get picked-up by our algorithms.” If… and eventually.  A scary catch 22.

In today’s world, even someone who pays a Public Relations Agency can’t get the truth reflected online. Scary times indeed.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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