Comments on: PR: MARKETING PR, MEDIA RELATIONS AS PUBLIC RELATIONS – OR A MIX? http://ronntorossian.com/pr-marketing-pr-media-relations-as-public-relations-%e2%80%93-or-a-mix RONN TOROSSIAN, 5WPR CEO: PUBLIC RELATIONS, LIFE AT A PR FIRM AND MEDIA RELATIONS Tue, 17 Aug 2010 19:57:41 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Nassima http://ronntorossian.com/pr-marketing-pr-media-relations-as-public-relations-%e2%80%93-or-a-mix/comment-page-1#comment-1616 Nassima Mon, 22 Dec 2008 23:54:39 +0000 http://ronntorossian.com/?p=895#comment-1616 I think the key element is the fact that PR is something you cannot quantify. From that statement, we can easily understand why people need to always try to find a justification in the cost that a PR strategy implies : PR professionals produce brand image, something that's linked to perception, something that no annual report will be able to highlight at the end of the day. We work with images, messages and ideas while lawyers have their cases and financial advisors analyze datas. In a society where productivity is a major element, PR and its hard-to-define immediate results can ofter be considered by some people as a source of unnecessary expenses. I think the example you picked of PR in the finance industry is clearly explaining that problem we are facing in our everyday life : stock exchange is 90% brand image,rumors or ideas people have about a company. And who is going to help a company work on that? PR professionals. No marketing in this. Just pure hardcore media relations, defined messages and strategic thinking about the best way to put things together in order to convince investors that what our client is the one to trust. Mixing PR with marketing is, in my opinion, an excuse for some companies to shrink expenses linked to the communications strategies. In other words, we are definitely that overlooked bastard stepchild! I think the key element is the fact that PR is something you cannot quantify. From that statement, we can easily understand why people need to always try to find a justification in the cost that a PR strategy implies : PR professionals produce brand image, something that’s linked to perception, something that no annual report will be able to highlight at the end of the day. We work with images, messages and ideas while lawyers have their cases and financial advisors analyze datas. In a society where productivity is a major element, PR and its hard-to-define immediate results can ofter be considered by some people as a source of unnecessary expenses.

I think the example you picked of PR in the finance industry is clearly explaining that problem we are facing in our everyday life : stock exchange is 90% brand image,rumors or ideas people have about a company. And who is going to help a company work on that? PR professionals. No marketing in this. Just pure hardcore media relations, defined messages and strategic thinking about the best way to put things together in order to convince investors that what our client is the one to trust.

Mixing PR with marketing is, in my opinion, an excuse for some companies to shrink expenses linked to the communications strategies.

In other words, we are definitely that overlooked bastard stepchild!

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