PR PEOPLE NEED A BLACKBERRY ADDICTION… AND BOOK RECOMMENDATIONS!
I am undoubtedly addicted to my blackberry, but it is a mandatory addiction for anyone who works in the Public Relations industry. As I often tell clients, there are a million other tasks that need to be attended to simultaneously, making it nearly impossible for me to go two hours without checking email.
For example, if I miss a call from the media or my client misses their interview, “not available for comment” will be printed instead of our commentary. Like it or not, checking emails every few minutes is a necessary evil that prevents such an occurrence in the PR business.
Recent Book Recommendations
It is rare to find a successful Public Relations pro or business person in any industry for that matter who does not read regularly. With this in mind, I want to recommend two great books I have recently read – one focusing on professional development and the other personal development.
· For great business lessons, It’s Not What You Say… It’s What You Do – How Following Through at Every Level Can Make or Break Your Company by bestselling author Laurence Haughton is a must-read.
· For amazing lessons in personal growth and development, Garden of Emuna: A Practical Guide to Life is a book that “once you get your hands it, you won’t know how you ever lived without it.”
