PR: SPEAK TO FRIENDS
Every so often, an article like this, comes out where someone is “alarmed” because a Public Relations agency or Publicist somewhere is “screening” a reporter. However, one of the main functions of PR is to help get a positive message out. Why would anyone invite an enemy into their home and allow access that won’t be beneficial to them?
There’s no reason why anyone should be bothered by this. As I have said before, would the Boston Red Sox do their first exclusive interview on some ground breaking topic with the most rabid New York sports reporter? Would an über-Democrat give their first sit-down interview to Fox News? No…nor should they…
Not all media wants to help and those involved in sensitive situations should definitely challenge and question reporters.
Ronn Torossian
