Public relations is often seen as the bastard step child in a variety of industries: real estate (where people spend millions and millions to build but only a few thousand to market), apparel (hundreds of thousands of tossed samples, but only $6-10K a month for PR), and apparently governments and wars.  Media outlets regularly express concern about the U.S. government’s lack of outreach to media outlets, and The Associated Press just ran this article with a subhead about “raising concern about propaganda.” In today’s world, there are many factors at play in a time of war, and governments must spend to influence the public once decisions are made.

I echo those who say money spent on media during war is necessary.  I agree with Rep. Adam Smith, who chairs the Terrorism, Unconventional Threats and Capabilities Subcommittee when he says, “We have got to be involved in getting our case out there, telling our side of the story, because believe me, Al-Qaeda and all of those folks… that’s what they are doing on the Internet and everywhere else.”  If the other side is doing it, how can we not reply?  As Rep. Smith said “Every time a bomb goes off, they have a story out almost before it explodes, saying that it killed 15 innocent civilians.”

As I stated about a different war, but on a related topic, in another op-ed: countries need to invest in the PR battle as much as they do on the ground for military battle.  Public Relations is a big business, and millions should be invested.

Ronn Torossian


Tagged with:


  1. Dimitar says:

    A very good point, of course. What is interesting, though, is that it calls for more investment in PR in a country for which it is thought that everyone is using PR services and especially the state and the army. At least this is the perception in my country (I am in PR business in Bulgaria). Maybe things are actually not as pink for the PR in the USA as we think they are?

  2. sara says:

    I completely agree with you. It is imperative that money is spent during times of crisis such as war in this case. There is not enough money being spent on PR.
    How can we convey the importance that PR and media play in situations such as this? Will anyone ever take the PR industry as serious as it is needs to be?

Leave a Reply

Your email address will not be published.