PUBLIC RELATIONS 101: KEEP IT SIMPLE – KUDOS TO THE NFL FOR GREAT SPORTS PR
Owning a Public Relations firm, a fundamental concept often ignored in our industry is the old concept of K.I.S.S. (Keep It Simple, Stupid).
Reading the papers this morning, we learn that for the first time ever, in anticipation of the Super Bowl, the National Football League (NFL) opened up media day to fans. For only $25 fans could attend media day, sit in seats close to the field, eavesdrop via headsets they were provided and observe the interaction between players, coaches and media on a 1st hand basis.
Big kudos to the NFL for this easy and great idea – It allows fans to feel more connected to the players (at an affordable price rather than the staggering ticket prices for the big game), and there’s very little downside for the NFL. It’s a great simple idea, and in a world so open because of all the media outlets which exist, this is a great sports PR move by the NFL. It’s a win for all involved.
As an attendee, Mike Galford was quoted in countless newswires saying: “We’re the social media generation. We’re not going to wait for the media to tell us what happened on media day. We’re going to see it for ourselves. This is awesome.”
I agree – Kudos to the NFL.
February 6th, 2012 at 1:40 pm
I came across this article the day after the Super Bowl, looking for a way to contact the NFL Commissioner. It appears I cannot, so I’ll leave this suggestion in as many places as I can: Regarding Super Bowl half time shows.
No one can argue the expensive and dismal failure half time shows have become.
Why not reward the fans that rooted their teams to the Super Bowl? We would all rather see high school marching bands, dance teams, cheerleaders or local talent from the teams’ area. We’d all feel better about supporting products that rewarded them, rather than Janet Jackson, Madonna, M.I.A., etc. You know, like in the old days!
Why have a spectacle that tries and fails to compete with the real interest/entertainment of the moment – THE GAME AND THE BEER COMMERCIALS????
The teams’ fans and their families could be rewarded in tickets to the game. The exorbitant cost of these “celebrities” is ridiculous; WE ALL KNOW HOW MUCH THEY GET PAID!!! It’s on the internet!
Lately, more people probably watch a clip of a controversial piece of the half time show, more than they did while they were NOT WATCHING IT DURING THE GAME.