PUBLIC RELATIONS AGENCY
I admittedly haven’t blogged as much as I’d like to the last few weeks. Day to day work and traveling has worn me down. I’ve been posting a lot at Twitter, which regrettably means less blogging.
Some random musings:
1: While Goldman Sachs received negative press this week for reportedly “telling employees to tone down their spending,” I thought it wise on their part. If employees do not heed wise messages from their CEO, I believe they should rightfully be disciplined. Much like Mafia movies where characters are told to watch their spending, Wall Street today is under intense scrutiny. Business people have to be careful to not become the poster boys for gluttony and greed. In today’s world, a black card is something to be hidden rather than flaunted.
2: The communications industry remains confused about where the business world needs us most. After multiple discussions with CEO’s from other PR Agencies, I think many don’t realize that clients need us now more than ever. PR is a relatively light expense, but it can greatly impact SEO, consumer confidence, brand messaging and shape public perceptions. I believe it requires more focus and precise targeting than ever before. Clients demand more… but there is ample opportunity if we look in the right place.
Lastly, I remain confused as to why more of my colleagues don’t utilize blogs or twitter.
Ronn Torossian
August 12th, 2009 at 5:10 pm
Ronn,
I found this entry to be interesting. I remember hearing about the Big 3 automakers flying their corporate jets to Washington to request bailout money. Not a smart PR move to say the least.
As a recent graduate of undergrad business school, I would have liked to have some kind of introductory PR Business class, with discussions on issues such as the one you have brought up. I’m glad I found your blog and will continue to follow!
-Dave