Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an answer; if they called an airline and asked, “How much is a flight?”… well, you get the idea.
PR isn’t one size, shape or color; there’s not a one-size-fits-all solution or cost. When done right, a PR campaign is a symphony orchestra in which there are drummers, flutists, violinists, and so on; in other words, it’s a dynamic approach based on a client’s needs, goals, and how they fit into their industry. A PR campaign can be a part of the orchestra but it’s not the entire ensemble. There are other important parts, like price, product functionality, design, etc.
Every part of the orchestra matters, and without a proper Public Relations & marketing plan, there is no symphony. All parts of the business, or orchestra, matter and should support one another – and what you want to accomplish shall determine the budget.
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.