PUBLIC RELATIONS AND MARKETING BUDGETS
Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an answer; if they called an airline and asked, “How much is a flight?”… well, you get the idea.
PR isn’t one size, shape or color; there’s not a one-size-fits-all solution or cost. When done right, a PR campaign is a symphony orchestra in which there are drummers, flutists, violinists, and so on; in other words, it’s a dynamic approach based on a client’s needs, goals, and how they fit into their industry. A PR campaign can be a part of the orchestra but it’s not the entire ensemble. There are other important parts, like price, product functionality, design, etc.
Every part of the orchestra matters, and without a proper Public Relations & marketing plan, there is no symphony. All parts of the business, or orchestra, matter and should support one another – and what you want to accomplish shall determine the budget.
Who is Ronn Torossian:Ronn Torossian 5WPR CEO, Author of best selling PR book “For Immediate Release: For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything PR and more!
Ronn Torossian at the NY Observer
Ronn Torossian at Everything PR
Ronn Torossian at Wired Innovation Insights
IN THE PRESS:
5W Public Relations is based out of 1166 Avenue of the Americas in New York City. 5WPR has offices in Los Angeles and Colorado. Let us help your brand generate results, get in touch with 5W PR or Ronn today @ info@5WPR.com