January 11th, 2010

PUBLIC RELATIONS CAREERS – PR AGENCY OR IN-HOUSE PR?

With the recession still upon us, we, like most US PR firms, are overwhelmed with resumes, particularly entry-level personnel eager to embark on their public relations careers. I was pleased to read a recent study that ranked PR one of the best jobs to look for in 2010.

So, here is a word to the wise for young professionals looking to begin their careers– Public Relations is multifaceted, so do your research. Be sure you understand and explore the differences between in-house and agency as well as the various types of PR under those umbrella terms.  To say, “I want to work in PR” is like saying “I want to work in the medical field” – You need to be more specific.  Do you want to pitch media primarily or want to work on only one account? These are things you need to be sure of before applying and interviewing.

Working in Public Relations is very hard work with lots of long hours.  You need to be a confident, intelligent, well-rounded, well-read communicator.  Successful PR people are quick on their feet, able to make decisions at a moment’s notice, and are not afraid to sell. At our NY Public Relations agency, we are looking for qualified employees with agency experience.

Since 5WPR is hiring at all levels, please feel free to email us your resume at careers@5wpr.com

Ronn Torossian

5WPR

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2 Responses to “PUBLIC RELATIONS CAREERS – PR AGENCY OR IN-HOUSE PR?”

  1. Jeremy Long Says:

    Good, solid advice Ronn!

  2. Kion Says:

    Ronn,

    Thanks for this informative post. It’s always great receiving advice from PR professionals.

    I’m a passionate communications student who’s looking forward to a May graduation.

    When you say your agency is looking for agency experience, does that include agency internships or is it mainly full-time agency experience?

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