PUBLIC RELATIONS DEFINED
- Hold your breath, the Public Relations Society of America has formally defined Public Relations (after months of debates, voting and suggestions) as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
- Sounds like they read my Public Relations book: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” and the definition which stated:
- Great pub•lic re•la•tions \’grāt p˘ub’l˘ık rı˘-lā’sh ens\ n pl: 1. helps make the impersonal personal. 2. bridges divides.3. creates excitement and builds equity for businesses, personalities, politicians, and others.
The PRSA said that it’s the “beginning of an ongoing, sustained discussion about what it is the public relations industry does.” It’s something our industry – PR Agencies and in-house PR teams alike needs more of – and something I have plenty to say about – and will comment on extensively shortly. And I write about it plenty in my book which can be purchased here
- Interesting read about PR stunts and Sheriff Joe Arpaio: “There may be nobody in Arizona better at ginning up publicity than Sheriff Joe Arpaio. During his 20 years in office, the flamboyant Republican icon has proved time and again that he knows how to get his name in the news.”
“PR is a mix of journalism,
psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.