PUBLIC RELATIONS IS NOT JUST FOR THE PARIS HILTON’S OF THE WORLD
This article ran in The New York Times over the weekend. It speaks about the MLB rookie camp, which brings together professional baseball’s brightest prospects for three days to prepare them for “life under the lights.” It is a must-read for all CEO’s and company leaders as there is also much non professional athletes can learn from this article – Success requires change and attention.
In today’s tech driven society, any speech or even off-handed discussion can be captured by a camera phone, or recording device, posted online, and then instantly registered on the Public Relations machine known as Google. These simple sound bites that may not have been intended for public viewing can easily be misinterpreted and distributed online where they will live for many years.
Among the lessons to be learned from this article — leaders across the board should be well-trained and prepared to speak publicly. As a general rule, always ask if you are being recorded when making a public speech, and remember, in the world of PR, people who are paranoid will survive far longer.
February 1st, 2010 at 12:49 pm
I caught this article too.
These days you can Google any number of incidents involving fan/player interactions that have gone wrong.
It’s not just sports stars either. James Cameron just had a memorable run on the web just as ‘Avatar’ was being released:
http://www.tmz.com/2009/12/25/james-cameron-in-major-a-hole-dispute/
August 17th, 2010 at 3:57 pm
Paris Hilton is pretty shes brill i love her