Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy.

If you find that your business has made little to no progress in branding or public relations, it might be time to find yourself a quality PR firm that can offer exceptional PR insights into your company.

Insight

Your Company Needs Professional PR Insight to Succeed

You might think your business has a newsworthy story to share, but will people really be interested? Do you know what your customers are really looking for in terms of quality and engaging content?

A top public relations firm will help get your brand in front of thousands of potential customers that are actually interested in what your company has to sell. Each time a press release is written, it will be informative and engaging for your consumer base because the topic will actually be newsworthy.

Outside perspective from a third party is essential, and a PR firm with years of experience knows what insights are important to you.

Skills

A PR Firm Has the Skills Needed to Bring You Customers

Promoting your brand in the right way can be the change you’ve been looking for to help boost your sales.

Your company’s image must be sculpted from the ground up. Every time a press release comes out, it needs to written in a precise manner about a relevant topic that generates buzz and attracts your readers. Every single thing that you do will affect your brand, and a PR firm has the experience to advise you on both good and bad decisions.

Delivery

The Execution of Your PR Strategy

Once goals are set, you need to successfully execute your strategy and a PR firm will create a plan, layout the framework and deliver on their promises.

There are a variety of ways your PR can be improved. From community involvement to exciting and unique press releases, a comprehensive strategy is necessary to spread your brand to relevant consumers. Whether those consumers are located in your own community or around the entire country, a quality PR firm can deliver on promised results and will consult with you throughout the process on statistics, goals that were met and how to improve the plan to help you achieve better results in the future.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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