PUBLIC RELATIONS, PR SECRETS…AND A TIME NOT TO SHARE…
In the past few days, I’ve overheard two pieces of very confidential PR information. Needless to say, their purveyors were less than clandestine.
I ducked into an Upper East Deli Thursday afternoon when I finally had a break from my swamp of meetings. With about 20 minutes to spare, I sat for a quick bite next to two well-dressed people who had documents on letterhead of a major non-profit littered in front of them. They spoke extensively about some major news; today, this same news in being reported on blogs. I’m confident it will hit mainstream media this week.
And last night on my flight home from a Midwest city, I watched a lawyer sitting next to me work on a PowerPoint for one of the largest investment banks in the U.S. on the restructuring of their internal sales and marketing teams. It would be jaw-dropping if I wrote the name of the bank, but suffice it to say, it is one of the largest in the U.S.
Simple lesson? There are many secrets to be kept, and transparency (especially in delis and airplanes) is always needed. When in an elevator leaving or going to an office, don’t speak about the meeting, as you don’t know who else is listening. Today, it’s too easy for one person to take that information and throw it to the wind. Some information should be kept private for a reason.
Ronn Torossian
