PUBLIC RELATIONS: WHAT FUN !
Now, don’t get the wrong idea… it’s not Carrie, Sex In The City fun. It is fun to work hard and work diligently for clients…. The following events of the week illustrate why I really do love public relations (even though there never seems to be a break)…
· My client and I celebrated a very positive story in one of the largest newspapers in the country, which was followed by a huge TV segment of the same nature. Both media placements resulted in a tremendous boost in sales for them, and also a nice raise for us.
· I had lunch with an attorney, who is a client, where we discussed an acquisition that a mutual client is making. This all happened while sitting across from one of the largest celebrities in the world… just 48 hours ago…
· I assisted a client in finding additional distribution channels for her multi-million dollar company…
· I met a Congressman late nite (a few checks in hand)…
· I counseled a client involved in a major crisis (two late, late nights).
· And, in addition to all of this, I fielded multiple calls from media, made countless discussions with staff, constructed quick client notes, and had many face to face meetings…
Even 7 years after starting my own PR agency, I get a rush every single day when I see a client in the media, especially when we make a difference in the client’s business. Public Relations is fun because we touch success in many different arenas and interact with many different industry heads. And, I do love it, even though I have missed the gym 3 days in a row now because of work…
Ronn Torossian
December 22nd, 2009 at 9:52 pm
Wow, this is incredible. I aspire to make a difference for my clients on the same level that you do one day.