Comments on: PUBLIC RELATIONS – WHY DO SO FEW UNDERSTAND IT? http://ronntorossian.com/public-relations-why-do-so-few-understand-it RONN TOROSSIAN, 5WPR CEO: PUBLIC RELATIONS, LIFE AT A PR FIRM AND MEDIA RELATIONS Tue, 17 Aug 2010 19:57:41 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: David Moye http://ronntorossian.com/public-relations-why-do-so-few-understand-it/comment-page-1#comment-3825 David Moye Mon, 26 Jan 2009 19:34:22 +0000 http://ronntorossian.com/?p=958#comment-3825 I think the reason so few people don't understand PR is because many in the industry have been forced to use "buzz words" in order to make themselves come across as mystic carriers of knowledge to the folks who might hire them. After all, someone who is straightforward obviously doesn't know as much as someone who hides behind jargon. It's interesting you have this as a topic because I am changing that paradigm via a new YouTube series, PR Puppet Theatre, where I teach puppets about PR. It is my belief that using humor and an "out of the box" approach will go a long way towards helping people solve your problem. It is my hope that a smart savvy PR exec will see the value of employing a person such as myself who comes up with innovative, entertaining solutions to problems like the one you're proposing. I seem to be on to something: CNBC calls the site "must-see entertainment/ education for any PR flack." I think the reason so few people don’t understand PR is because many in the industry have been forced to use “buzz words” in order to make themselves come across as mystic carriers of knowledge to the folks who might hire them.
After all, someone who is straightforward obviously doesn’t know as much as someone who hides behind jargon.
It’s interesting you have this as a topic because I am changing that paradigm via a new YouTube series, PR Puppet Theatre, where I teach puppets about PR.
It is my belief that using humor and an “out of the box” approach will go a long way towards helping people solve your problem. It is my hope that a smart savvy PR exec will see the value of employing a person such as myself who comes up with innovative, entertaining solutions to problems like the one you’re proposing.
I seem to be on to something: CNBC calls the site “must-see entertainment/ education for any PR flack.”

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