CORPORATE PR – CORPORATE PR AGENCY – CORPORATE PUBLIC RELATIONS: 5WPR
I spent nearly all day today with my 5WPR staff discussing various issues, and one thing that’s always requested is my must-read list. I’ve yet to meet any PR pros that don’t obsessively read, so here’s the hot list:
Every a.m. at my door: The New York Post, Daily News, Wall Street Journal and The New York Times.
The first is always the Post. It’s a quick read, five minutes out of the day. Sometimes more if I have time to get back to it. Then, generally, the Marketplace section of WSJ, followed by the Times – a more detailed read for 15-20 minutes in the cab or subway, depending on what time I leave my house on the Upper West.
On Tuesdays, I obsessively read The Observer (just a great read) at my house.
When I get to work, I generally jump on a number of different blogs and rarely have the time to read long articles. Instead, I print and read them at home on the weekend.
A day doesn’t pass that I don’t take a few magazines home. And, frankly, by Friday night they are all sitting in my living room. I take the weekend to at least scan them, or I’ll try and spend an hour reading in the steam room. Like what? Religiously: Ad Age, PR Week, O’Dwyers (PR trade), AdWeek, Rolling Stone, BusinessWeek, Fortune Small Business, Complex Magazine, The Jerusalem Report, The Jewish Week, INC, ESPN, Sports Business Journal, King and XXL (which now features my client Snoop Dogg on the cover)… I read these all very regularly, although not cover to cover, as well as countless articles which I print and read daily.
I also genuinely try to read two books at a time: one business and one fiction.
“When do we find the time to read?” is often a question I get asked by staff and industry folks.
Answer:
1: Read while you travel (something I unfortunately do too much)
2: Cut out the TV (I rarely watch television)
3: Sleep when you are dead
Tags: 5W Public Relations, 5WPR, 5WPR CEO, Crisis PR, for immediate release, PR AGENCY, PR Firm, Pubilc Relations, Ronn Torossian
March 28th, 2008 at 1:12 pm
Couldn’t agree with more Ronn, great inspiration.
May 20th, 2008 at 11:40 am
4. Buy an Amazon Kindle and read on the treadmill