So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview.  He appeared with Jon Stewart on “The Daily Show” – and said: “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.” (3:00 mark).

There are so many things that a crisis PR firm can handle – whether a response to Stewart, coordinating initial interviews, and so many other things.  It’s just amazing how many stars (as well as companies & brands) who need public relations professionals simply don’t hire one.  While perhaps Pattinson meant it in a humorous manner there’s no question that proper representation can help anyone in the media spotlight. When preparing to handle the media, it’s crucial to understand your talking points, and areas in which you should not entertain speaking on. A simple no comment or a curated storyline – can force the storyline to be in your favor; as well as hit the speaking points you decided on.

A quote from my book, ‘For Immediate Release’ presents the perfect response to Pattinson’s publicist quote: “If you wouldn’t talk to the cops without a lawyer, why would you talk to the media without your PR representative?” Remember, it’s important to be confident in your stance on a position, but its also important that your stance does not affect your public image in a negative way. Having a strong Crisis PR Firm in place, can mean the life or death of your personal brand during times of crisis.

So Mr. Pattinson, remember, next time your in a tough crisis situation – make sure you speak to your publicist first!

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.