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Bring to the table – all inspiring, nonstop action, excitement, hunger, passion and desires.  It is something which as a business owner I bring to work every single day and my 5WPR management team and I work hard to impart to our employees.

Jay Z has an inspiring song called “My 1st Song”. The song starts with an outtake from an interview with rap legend Biggie Smalls where he’s heard saying he “treats everything like it’s [his] first project. Like it’s your first day like back when you was an intern.” And Jay Z sings:  “Treat my first like my last, and my last like my first – And my thirst is the same as – when I came – It’s my joy and my tears and the laughter it brings to me – It’s my everything…The key to staying, on top of things is treat everything like it’s your first project.. Like it’s your first day like back when you was an intern..Like, that’s how you try to treat things like, just stay hungry”

Passion and the desire to win is vital for success, and the 1st day of school today made me re-listen to the song in the morning today. Our of the blue, I received the following email today from a former employee of my PR Firm, and with his permission I share it:

“It’s been a long long time since we talked but I wanted to write and say thanks for the influence you had on me many years ago from a professional standpoint.  As a youngin’ first starting out in the NY PR industry, the pressures you placed on us were huge.  As I’ve grown older and become a manager who now interviews for JR level staffers, a lot of the positive attributes I learned from you and your team no longer seem to exist.  Everyone seems a bit lazier, think they’re owed something, only want to email vs. making phone calls and don’t have the drive that was instilled in us.

With that, I very recently had an interview that got me thinking about writing this note to you, today.  Not only in this particular interview but all of my interviews over the years, one of the first questions to always pop up is “What was it like to work at 5WPR?”  Honestly I tell them the truth, it was 2 years of PR bootcamp; stressful, demanding, learn on the fly, fear, excitement of new business – but you know what, I’d never have it any other way.  You instilled a sense of hunger, entrepreneurial drive and eagerness to get ahead that has taken me to where I am today. I hope you’re doing well and best of luck today and in the future.”

Today he’s a Vice President at 1 of the 3 largest global Public Relations agencies, and I am proud to have created a culture where we inspire people and push them to fulfill their potential.  I like to know that employees realize passion matters and define our company – and its true. Very rewarding as an entrepreneur to receive this email… and we go to work every day with passion.  Passion and the desire to win matter – at our PR Agency and every single industry.

Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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