Ronn Torossian was quoted today on celebrity crisis PR in Huffington Post.

As a crisis PR firm CEO he said: “When celebrities are dealing with reputational crisis, they have a number of tools at their disposal to shift negativity. Their teams can consider a discreet call to other celebrity friends who’d consider supporting the star. One properly placed comment by another celebrity, seemingly organic, can shift the entire conversation.”

“Other “tools” may include an interview with a friendly reporter — Anderson Cooper, who has already called Hathaway “lovely” and “talented,” would do very well by her. A “staged” paparazzi photo, that with the right angle, style and manner can start to move the conversation, as could involving the star’s family.”

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