Felt like the Super Bowl was in New York City as I didn’t walk the streets of New Orleans without running into people I knew every step of the way. Some observations from this weekend in New Orleans:

  • Had never before been to New Orleans and am happy was able to visit and spend some time walking the French Quarter and other areas. Amazing boon to tourism as I have been to many other major events but was amazed at how Super Bowl really seemed to take over the city.  Interested to see what the effect will be next year in our great city.
  • So many pop-up stores and unique brand experiences which were all over the city. Was able to see the Justin Timberlake concert which featured Timbaland and Jay-Z.  Was able to spend time with important clients, met so many interesting people (including new business prospects), had a drink with a very close friend (whose schedule and mine never seem to work out when we are both home), and even met the founder of a directly competing PR firm for the 1st time.  Very worthwhile trip.
  • With all of the inevitable noise about Super Bowl ads, it is clear that Sodastream is a big winner in terms of Brand ROI as a result of the Super Bowl.  Their ad was banned for denigrating Pepsi and Coca-Cola (big Super Bowl advertisers) – and naturally as a result of the banning they got a ton of press.

Ronn Torossian

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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